EMAIL REDUX – REINVENTING EMAIL’S ROLE AS #1 TOOL FOR SOURCING TALENT
Email is not dead! The humble Email still gives the best return on investment of any digital channel – paid or otherwise. It can be used in so many different ways but for the average sourcer it can be time consuming and laborious to gather and manage a high volume of emails. In this session we will look at how to reinvent email’s application in a myriad ways to find people.
Billy will give an overview of the scraper market (RIP Kimono Labs) and introduce tools like Blockspring, IFTTT & Zapier to maximise the use of emails. He will offer a case study where he will prove that there is no such thing as a wasted email (remarketing) and will have a detailed look at Paid Social, Inbound Campaigns, Bulk Validation tools to avoid emails related issues. In short, you will never see email the same way again, and possibly fall in love again.
– Discover new ways to use emails
– Webscraping and bulk sourcing
– Remarketing and extracting value from a humble email